Arizona workforce launches new logo
YUMA, Ariz. – The Arizona workforce launched their new logo and brand today in over 13 counties statewide.
The unveiling happened this morning at 10 a.m. across Arizona. Cities such as Prescott, Phoenix, Flagstaff, Sierra Vista, and Tucson participated in a simultaneous ribbon cutting and unveiling ceremony of their new look on buildings across the state.
Yuma Private Industry Council’s (YPIC) business services officer, Patrick Goetz says, “No matter where you go, if you go to Phoenix, Tucson, Flagstaff, Yuma, you go to the same place – Arizona at work.”
Before today, the workforce logos across Arizona were all different in comparison. The brand in Yuma County has been YPIC for nearly 28 years.
Executive director at YPIC, John Morales says, “The whole rebranding issue is all about trying to make the workforce network more attractive to the employers and to job seekers that are out there in Arizona.”
The idea for the rebranding started in Phoenix and has been in the making for the last couple of years. State officials in Phoenix based the launch on the importance of consistency in the workforce statewide.
Morales adds, “I am very hopeful that with this whole rebranding effort that we won’t lose customers in the meantime but that they will come to see Arizona at work as the place to go.”