State targets 750,000 Californians for health care plan

State targets 750,000 Californians for health care plan

SACRAMENTO, Calif. (AP) – The state health exchange is targeting about 750,000 uninsured Californians who qualify for health insurance subsidies but haven’t signed up for coverage.

Covered California Executive Director Peter Lee said Thursday that the agency will spend $29 million on an advertising campaign aimed at lower income and middle-class residents who don’t know there’s help available to pay for health insurance.

California is heading into its third enrollment season under the federal Affordable Care Act, starting Nov. 1.

About 4 million Californians do not have health insurance, half of whom don’t qualify because they are in the country illegally. Another 1.4 million are eligible for Medi-Cal, the state’s health program for the poor.

Lee says Covered California has done a good job reaching minorities but he acknowledges there’s more work to do.

Copyright 2015 The Associated Press.

About The Author

Eduardo Santiago joined the FOX 9 and ABC 5 news team in February, 2012. That’s the same year KECY launched its very first local newscast. He has been covering local news in Yuma and the Imperial Valley since his start as a KYMA photojournalist in 2006. During his decade in broadcasting, Eduardo has covered some of the biggest stories in the Desert Southwest – from President Bush’s visit to Yuma, Ariz. to the uncovering of drug tunnels that span the US-Mexico border. One of the most memorable stories Eduardo covered was the 2010 Easter Earthquake that rocked the Imperial Valley, Mexicali, and Yuma. Eduardo, along with his news team, won an award from the Associated Press for best coverage of an ongoing story following the quake. Before he made his move to TV, Eduardo was just a kid born in East Los Angeles, where he spent his early childhood. His parents moved him to Mexicali, B.C. Mexico, where he did most of his elementary school education. He finally landed in El Centro, where he graduated from Central Union High School in 2005. Eduardo is currently a student at Imperial Valley College. You can find Eduardo hanging out in the Imperial Valley and Yuma with his family on any given weekend. His off-screen passion is playing guitar and sports.

Related posts